Life does not always go according to plan.

Armin Ruser knows exactly how this feels. In 1999, many of his dreams were abruptly ended by a motorcycle accident that left him paralyzed. Since then, he has been living Plan B…very successful. Because his paraplegia reduced his time and physical efficiency, he decided to improve his self-management and train the functioning parts of his body. He couldn’t follow a conventional carrier path, so he founded his own companies. He wasn’t able to do everything on his own, so he started to empower other people to take charge of their own lives. For Armin Ruser, Plan B is not an inferior alternative, but the next phase of Plan A.

It’s an art to successfully master change.

Even though companies invest millions in change management, still 2 out of 3 change attempts fail (Harvard Business Review Oct. 2005). Amazon offers 8587 books about change management (Jan 2015). If you spend the time, you will certainly find a lot of valuable information about change processes in your company. However. that’s only theory! Armin Ruser, on the other hand, is a man of practice. He has not only met the changes in his life head-on, he has successfully mastered them.

He is a phenomena and example for all of us. He undoes any argument on why to not do something. – René Zimmer – Zimmer Gruppe

Leading with timeless principles.

During Armin Ruser’s journey through life, he realized his passion to be a leader and to help guide and strengthen teams and companies. Armin achieves this by leading with timeless principles, which he wholeheartedly implements in organizations he works with, as well as his own life — as an entrepreneur, director, business coach, university lecturer or leader of a church community. “Don’t be distracted by lesser things.“  This is one of Armin’s timeless principles and is the reason his keynotes and workshops are so concise.

Theology as a base for entrepreneurial thinking.

The foundation for Armin Ruser’s practical work is his background in theology and ethics. In his Master thesis, he intensively dealt with how the wisdom of biblical writings relate to the practical actions of today’s economies. Armin Ruser claims, ”If we as theologians cannot transfer our knowledge into professional practices, we should be silent.“ Armin Ruser is not silent. Through his own successful companies as well as in organizations with which he is a part, Armin Ruser proves that theology is a base for entrepreneurial thinking.